January 14, 2014.

German Firms Seed Web Shopping in the Developing World

Both of them knew----in a way, it was never out of their minds----that what was now happening could not last long. There were times when the fact of impending death seemed as palpable as the bed they lay on, and they would cling together with a sort of despairing sensuality, like a damned soul grasping at his last morsel of pleasure when the clock is within five minutes of striking. But there were also times when they had the illusion not only of safety but of permanence. So long as they were actually in this room, they both felt, no harm could come to them. Getting there was difficult and dangerous, but the room itself was sanctuary. It was as when Winston had gazed into the heart of the paperweight, with the feeling that it would be possible to get inside that glassy world, and that once inside it time could be arrested. Often they gave themselves up to daydreams of escape. Their luck would hold indefinitely, and they would carry on their intrigue, just like this, for the remainder of their natural lives. Or Katharine would die, and by subtle manoeuvrings Winston and Julia would succeed in getting married. Or they would commit suicide together. Or they would disappear, alter themselves out of recognition, learn to speak with proletarian accents, get jobs in a factory and live out their lives undetected in a back-street. It was all nonsense, as they both knew. In reality there was no escape. Even the one plan that was practicable, suicide, they had no intention of carrying out. To hang on from day to day and from week to week, spinning out a present that had no future, seemed an unconquerable instinct, just as one's lungs will always draw the next breath so long as there is air available.

LAGOS, Nigeria----The message from his boss on the phone from Germany was straightforward, recalls Hendrik Harren, a former website manager in Africa: "I want you to build the Amazon of Nigeria for me."

Sometimes, too, they talked of engaging in active rebellion against the Party, but with no notion of how to take the first step. Even if the fabulous Brotherhood was a reality, there still remained the difficulty of finding one's way into it. He told her of the strange intimacy that existed, or seemed to exist, between himself and O'Brien, and of the impulse he sometimes felt, simply to walk into O'Brien's presence, announce that he was the enemy of the Party, and demand his help. Curiously enough, this did not strike her as an impossibly rash thing to do. She was used to judging people by their faces, and it seemed natural to her that Winston should believe O'Brien to be trustworthy on the strength of a single flash of the eyes. Moreover she took it for granted that everyone, or nearly everyone, secretly hated the Party and would break the rules if he thought it safe to do so. But she refused to believe that widespread, organized opposition existed or could exist. The tales about Goldstein and his underground army, she said, were simply a lot of rubbish which the Party had invented for its own purposes and which you had to pretend to believe in. Times beyond number, at Party rallies and spontaneous demonstrations, she had shouted at the top of her voice for the execution of people whose names she had never heard and in whose supposed crimes she had not the faintest belief. When public trials were happening she had taken her place in the detachments from the Youth League who surrounded the courts from morning to night, chanting at intervals 'Death to the traitors!' During the Two Minutes Hate she always excelled all others in shouting insults at Goldstein. Yet she had only the dimmest idea of who Goldstein was and what doctrines he was supposed to represent. She had grown up since the Revolution and was too young to remember the ideological battles of the fifties and sixties. Such a thing as an independent political movement was outside her imagination: and in any case the Party was invincible. It would always exist, and it would always be the same. You could only rebel against it by secret disobedience or, at most, by isolated acts of violence such as killing somebody or blowing something up.

The caller was Oliver Samwer, an Internet tycoon in Berlin who had already cloned American e-commerce businesses for Europe's market. By 2012, his focus was shifting to the developing world.

In some ways she was far more acute than Winston, and far less susceptible to Party propaganda. Once when he happened in some connexion to mention the war against Eurasia, she startled him by saying casually that in her opinion the war was not happening. The rocket bombs which fell daily on London were probably fired by the Government of Oceania itself, "just to keep people frightened." This was an idea that had literally never occurred to him. She also stirred a sort of envy in him by telling him that during the Two Minutes Hate her great difficulty was to avoid bursting out laughing. But she only questioned the teachings of the Party when they in some way touched upon her own life. Often she was ready to accept the official mythology, simply because the difference between truth and falsehood did not seem important to her. She believed, for instance, having learnt it at school, that the Party had invented aeroplanes. (In his own schooldays, Winston remembered, in the late fifties, it was only the helicopter that the Party claimed to have invented; a dozen years later, when Julia was at school, it was already claiming the aeroplane; one generation more, and it would be claiming the steam engine.) And when he told her that aeroplanes had been in existence before he was born and long before the Revolution, the fact struck her as totally uninteresting. After all, what did it matter who had invented aeroplanes? It was rather more of a shock to him when he discovered from some chance remark that she did not remember that Oceania, four years ago, had been at war with Eastasia and at peace with Eurasia. It was true that she regarded the whole war as a sham: but apparently she had not even noticed that the name of the enemy had changed. 'I thought we'd always been at war with Eurasia,' she said vaguely. It frightened him a little. The invention of aeroplanes dated from long before her birth, but the switchover in the war had happened only four years ago, well after she was grown up. He argued with her about it for perhaps a quarter of an hour. In the end he succeeded in forcing her memory back until she did dimly recall that at one time Eastasia and not Eurasia had been the enemy. But the issue still struck her as unimportant. "Who cares?" she said impatiently. "It's always one bloody war after another, and one knows the news is all lies anyway."

Mr. Harren found his new assignment daunting. "I had never founded an Amazon," he says.