Friday, April 4, 2014

April 4, 2014.

3-D Printer Makers Get Reality Check

"Ampleforth," he said.

IRWIN, Pa.----One of the biggest jobs facing ExOne Co. XONE -3.04%  President David Burns and the heady 3-D printing industry is managing expectations, including his own.

There was no yell from the telescreen. Ampleforth paused, mildly startled. His eyes focused themselves slowly on Winston.

Last year, Mr. Burns predicted an 80% increase in sales for ExOne, which makes 3-D printers. Then in January, ExOne said sales growth, while strong, would be about half that amount due to deferred orders. ExOne's stock has fallen 46% since.

"Ah, Smith!" he said. "You too!"

"That was a mistake to have been that aggressive," said Mr. Burns, who remains optimistic.

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