Tuesday, April 22, 2014

April 22, 2014.

Inside Nike's Struggle to Balance Cost and Worker Safety in Bangladesh

The man was led out, walking unsteadily, with head sunken, nursing his crushed hand, all the fight had gone out of him.

DHAKA, Bangladesh----Hannah Jones, Nike Inc. NKE -0.18%'s head of sustainable business, had been lecturing colleagues for years about the dangers of manufacturing in Bangladesh. Yes, the country featured some of the cheapest factories in the world, she argued, but the athletic-gear maker could ill afford another public pasting over its labor practices.

A long time passed. If it had been midnight when the skull-faced man was taken away, it was morning: if morning, it was afternoon. Winston was alone, and had been alone for hours. The pain of sitting on the narrow bench was such that often he got up and walked about, unreproved by the telescreen. The piece of bread still lay where the chinless man had dropped it. At the beginning it needed a hard effort not to look at it, but presently hunger gave way to thirst. His mouth was sticky and evil-tasting. The humming sound and the unvarying white light induced a sort of faintness, an empty feeling inside his head. He would get up because the ache in his bones was no longer bearable, and then would sit down again almost at once because he was too dizzy to make sure of staying on his feet. Whenever his physical sensations were a little under control the terror returned. Sometimes with a fading hope he thought of O’Brien and the razor blade. It was thinkable that the razor blade might arrive concealed in his food, if he were ever fed. More dimly he thought of Julia. Somewhere or other she was suffering perhaps far worse than he. She might be screaming with pain at this moment. He thought: ‘If I could save Julia by doubling my own pain, would I do it? Yes, I would.’ But that was merely an intellectual decision, taken because he knew that he ought to take it. He did not feel it. In this place you could not feel anything, except pain and foreknowledge of pain. Besides, was it possible, when you were actually suffering it, to wish for any reason that your own pain should increase? But that question was not answerable yet.

Her counterparts in the production division, charged with squeezing costs, countered that they should all visit the place together and then decide. So one day last year, five of them slogged up a dirty staircase to the top floors of an eight-story building here that housed one of Nike's suppliers, Lyric Industries.

The boots were approaching again. The door opened. O’Brien came in.

Rolls of fabric were strewn across the production floor and some windows were bolted shut, Ms. Jones recalls, clear-cut hazards in the event of a fire. The building was filled with other businesses, and there was no telling how safe those were. After spending the morning speaking with Lyric managers, workers and people in the neighborhood, they flew home and decided to cut ties with the company.

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