August 4, 2014.

Polaris Throws Down Against Mighty Harley-Davidson

FREEDOM IS SLAVERY

Then almost without a pause he wrote beneath it:

TWO AND TWO MAKE FIVE

BLOOMINGTON, Minn.—In trying to expand its modest share of the motorcycle market, Polaris Industries Inc. PII +0.95%  is up against the likes of Mike Meloy, who is fanatically loyal to Harley-Davidson Inc. HOG +0.53%

But then there came a sort of check. His mind, as though shying away from something, seemed unable to concentrate. He knew that he knew what came next, but for the moment he could not recall it. When he did recall it, it was only by consciously reasoning out what it must be: it did not come of its own accord. He wrote:

Wearing a black sleeveless Harley-Davidson T-shirt, the 65-year-old retired metal-recycling manager sat eating breakfast at a motel here last week. "I may be prejudiced," Mr. Meloy said when asked about the Indian Motorcycle brand that Polaris revived a year ago. "I've been riding Harleys for 46 years."

GOD IS POWER

For riders like Mr. Meloy----one of more than 700,000 motorcyclists who belong to Harley riding groups in the U.S. and Canada----it isn't just about the bike, it's about the cult of Harley riders.