Wednesday, July 23, 2014

July 23, 2014.

Facebook Results Keep Surging on Mobile Ad Growth

O’Brien did not speak. Two other voices were speaking. After a moment Winston recognized one of them as his own. It was a soundtrack of the conversation he had had with O’Brien, on the night when he had enrolled himself in the Brotherhood. He heard himself promising to lie, to steal, to forge, to murder, to encourage drug-taking and prostitution, to disseminate venereal diseases, to throw vitriol in a child’s face. O’Brien made a small impatient gesture, as though to say that the demonstration was hardly worth making. Then he turned a switch and the voices stopped.

Facebook Inc. FB +2.92%  showed no signs of slowing down Wednesday, posting a second-quarter profit that more than doubled while wringing more mobile-advertising dollars from its users.

"Get up from that bed," he said.

Results easily beat expectations, pushing shares up almost 4% after hours.

The bonds had loosened themselves. Winston lowered himself to the floor and stood up unsteadily.

Revenue increased 61% as advertisers continued to pour money into the social network's deep well of users and unparalleled stockpile of personal information. This is especially the case on mobile devices, where users are gravitating in large numbers. Mobile-advertising accounted for 62% of advertising revenue in the quarter, up from 59% in the first quarter and 41% a year ago.

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